Monday, May 9, 2011

Heineken Alum-inated


Following the direction of a new design initiative named the "Open Design Exploration", Dutch beer maker Heineken has release a limited edition, aluminum bottle for their revered beverage. Heineken states that while the "modern aluminum bottle design looks stylish in any light, the UV technology reveals a surprise [...]" This is attributable to a pattern printed on the bottle with invisible ink, revealing a brilliant shooting star pattern when paired with the black lights commonly present in clubs & bars.